What Google Adsense Is
Adsense is an advertising program run by Internet giant Google.
Google Adsense allows you (blog owner) to sell advertising space
on your blog. The program enables you to display relevant text
and banner ads on your blog's content pages. Banner ads are the
most common form of online advertising displayed at the top of
many blog pages. Google pays you a fee when the visitor clicks
on the ad.
When you join the Adsense program, you get access to Adsense
for content which places ads on your content pages. Because the
ads are targeted to what visitors are looking for on your blog
or they match the interests of the visitors your content
attracts, you earn and at the same time enhance your content
pages. Google uses its vast search technology resources to
serve ads based on blog content. In this regard, Adsense has
become a popular choice for placing advertisements on a blog
because the content of the ads is relevant to the blog. For
example, ads for kitchen utensils will appear on a blog post
about healthy cooking. Google has an extensive inventory of ads
for all categories, business, practically for all kinds of
content. If Google is unable to display targeted ads on your
blog page, you can display a default ad of your choice.
A companion to the Adsense for content is the Adsense for
search. It allows you to add a Google search box on your pages.
This keeps the visitors on your blog longer since they can
search from right on your blog. When a visitor searches the web
using the search box, Google shares any ad revenue it makes from
those searches with you and you shell nothing to participate.
Another recent addition is the Adsense for feeds. This runs on
RSS and Atom feeds. RSS and Atom feeds are standards for
publishing regular updates to blog-based content. Ads are
displayed in the most suitable feed articles. You are paid for
your blog's original content; visitors see appropriate
advertising and more relevant feeds to choose from.
How to Join
There is no rigid criteria to conform to for acceptance into
the Google Adsense program, unlike other online ad networks
that place minimum traffic requirement to be accepted. The only
real criterion is acceptable content. Of course, any ad program
wants to attract quality content blogs only. Assuming you
already have a blog on which you can include Adsense links, you
first need to be accepted into the program. The first step is to
go to http://www.google.com/adsense to sign up. Google will
review your blog to find out if you have the necessary traffic
and the content that would bring in sufficient clicks to make
your taking part in the program beneficial to Google and to
to incorporate the advertisements into the accepted blog site.
Google does the rest like providing appropriate ad links from
its inventory of clients to your blog. Targeted ads will start
showing up on your blog.
How It Works
There are two sides to Google advertising - one for advertisers
selling a product or service called Adwords and Adsense for blog
publishers. Advertisers pay Google to have their ads designed
using Adwords appear next to the search page results in Google
and a list of significant keywords for their offerings. Google
will display an ad only if the provided keywords conform to a
visitor search. An advertiser pays Google on a cost per click
(CPC) basis. This means an advertiser pays only for that ad if
the visitor clicks on the ad and visits the advertiser's site.
Advertisers compete with one another to buy search keywords
usually from five cents and above. Nevertheless, Google also
takes into consideration the search engine ranking of the
advertiser blog, so no one site can just buy keywords. For
example, a purchase of the keywords "digital camera" produces
ads next to Google search result in its home page. Said
purchase also shows Adsense ads for digital cameras on other
blogs where digital cameras are mentioned.
For their part, blog publishers using Adsense create relevant
pages. Google sends out Mediabots (digital robots) which use
special algorithms to crawl the host blog page and evaluate the
content to determine what keywords are relevant and report the
result to Google's ad server which then serves the appropriate
ads. Blog publishers get paid a percentage of the fee that
Google receives from the advertiser. This is done through a
combination of a pay per click (PPC) and pay per impression
basis. Impression is the number of times a specific ad has been
displayed. A blog publisher is reimbursed at a fixed rate per
thousand impressions. If a page isn't significant enough, a
blog publisher doesn't get paid as much. There is no charge for
the blog publisher to join Adsense. All costs are covered by the
advertiser who participates in Adwords.
How Much Money It Makes
The amount of money you (blog publisher) can expect from Google
Adsense depends upon several factors. If your blog draws tons of
traffic and you focus on a particular niche, Google will serve
ads that appeal to visitors of your site. For instance, if you
maintain a popular blog devoted to portable media player, you
can make a windfall because of the high level of competition
for related keywords. Rates for competitive keywords can exceed
$1 which impacts your blog's earning potential. Conversely, if
you are in a less competitive niche, you get occasional traffic
only, thus less visitors click on your ads which equates to less
How much each advertisement pays per generated click is also
another important factor. Each Adsense ad is not worth the
same. An ad may give you ten cents while another may give you
$1 per click. It depends on the demand for that kind of ad. If
a number of advertisers are bidding for the same advertising
space, the advertiser offering the most per click will get
their ad displayed first.
Ad formats and placements influence revenue. Placing ads on the
right part of the blog page is significant so that visitors
looking at your page will see the ad, at the same time it will
be not be overly intrusive to put visitors off.
Fundamentally though, it is all about content. To make money
from Adsense, you have to know what your visitors are looking
for. It may be information on a topic, a product they want to
buy or a service they want to avail of and entertainment.
Offering visitors good content will generate highly relevant
ads which in turn will draw more clicks on the ads displayed.
To optimize content, the same basic rules for search engine
Google doesn't publish the percentage it takes as a commission
and only displays what the blog owner receives in member
reports. However, you can make a rough estimate. The average
click through rate (CTR) for online advertising is generally
around 0.5 to 1%. CTR is the rate at which visitors click an
advertisement usually calculated as a percentage of ad
impressions (number of times a specific ad has been displayed).
What each click pays is dependent on the content and keywords
that are generating the ads being served.
Although Google doesn't release the amount it pays for
keywords, you can sign up as an advertiser on top of being a
participant in the Adsense program for $5 and see for yourself
how much advertisers are paying Google for various click
through. For example, a thousand page views with Google ads on
them per day, at 1% click through rate and 25 cents per click
will yield $2.50 per day. Not a lot but it can cover hosting
fees or service fees.
Google Adsense is not a get rich quick program. But there are
documented cases of bloggers earning as much as $5,000 a month
and more. In fact, Jason Calacanis sold his blog network,
Weblogs Inc. for a whopping $25 - $40 million on Google Adsense
revenues of $1 million yearly. There isn't any sense why a
blogger can't earn much from Google Adsense program.
Definitely, there are thousands of dollars worth of reasons to
make money from Google Adsense.